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Wednesday, May 13 • 1:00pm - 2:00pm
The New School

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The New School

Session Title: Brand Evolution at The New School


Come hear Anne Adriance, The New School’s Chief Marketing Officer, and Tim Marshall, Provost, speak about the research, goals, creative process, and outcomes of The New School’s brand evolution project. As an innovative university with a unique vision and educational mission, The New School sets itself apart from other institutions, and attracts a specific set of highly motivated, social-minded, creative students and faculty. In early 2015, the University unveiled a new visual identity to better reflect its mission of courageous innovation and creativity. From conducting intensive market research, to working with renowned design firm Pentagram and exploring new ways to expand its multidisciplinary approach to education, the university has set a bold course for its future.

Presenters
AA

Anne Adriance, Tim Marshall

Chief Marketing Officer, Provost, The New School

Host Companies

Wednesday May 13, 2015 1:00pm - 2:00pm
The New School 63 Fifth Avenue, New York, New York, 10003
  • Sort by Industry Education
  • Company Description The New School is a major, degree-granting university where design and social research drive approaches to studying issues of our time. United by the core values of academic freedom, tolerance and experimentation, The New School prepares its more than 10,500 students to be leaders in the new economy.

Attendees (29)




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