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Atlas Obscura
Session Title: The World Is Amazing: Let's Explore It TogetherWe'll talk about how to cultivate user-generated content--how to balance quality and volume. What can you do to prompt users to create content for your site without getting swamped by poor writing and stolen photos? Atlas Obscura has also attracted more than 30,000 paying customers to our live events: We'll explain how brands can--and must--use real-world experiences to build a grassroots community.