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relentlessGENERATOR
Session Title: The Direct to Consumer RevolutionJoin relentlessGenerator CEO, Dan Pelson, as he leads a discussion on the direct-to-consumer revolution. He’ll share his POV on how media, entertainment and lifestyle brands are disrupting traditional business models by distributing their content, merchandise and experiences directly to consumers online. He’ll also explain how GENERATOR is leading the charge to help forge more meaningful brand-to-fan relationships by driving better content and swag for fans, and a better bottom line for brands. The presentation will close with a round of entertainment trivia where winners will receive media & merchandise from GENERATOR-powered TV, film & music stores. We’ll also open the keg early for all session attendees, who will be invited to stick around for Newco’s closing night meetup, held at GENERATOR's office.
