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Thursday, May 14 • 4:00pm - 5:00pm

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Session Title: The Direct to Consumer Revolution

Join relentlessGenerator CEO, Dan Pelson, as he leads a discussion on the direct-to-consumer revolution. He’ll share his POV on how media, entertainment and lifestyle brands are disrupting traditional business models by distributing their content, merchandise and experiences directly to consumers online. He’ll also explain how GENERATOR is leading the charge to help forge more meaningful brand-to-fan relationships by driving better content and swag for fans, and a better bottom line for brands. The presentation will close with a round of entertainment trivia where winners will receive media & merchandise from GENERATOR-powered TV, film & music stores. We’ll also open the keg early for all session attendees, who will be invited to stick around for Newco’s closing night meetup, held at GENERATOR's office.


Dan Pelson

CEO, relentlessGENERATOR

Host Companies

Thursday May 14, 2015 4:00pm - 5:00pm EDT
  Lower Manhattan, Diamond
  • Sort by Industry Internet-e-Commerce
  • Company Description We’re here to fan a flame. To turn spectators into fans. Fans into fanatics. And fanatics into die-hards. We’re relentlessGenerator, a leading direct-to-consumer marketing and commerce solutions provider for the media & entertainment industry. Many of the biggest names in music, sports, TV, film and gaming rely on us to successfully engage, activate, and sell directly to their fans.

Attendees (0)