Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Thursday, May 14 • 4:00pm - 5:00pm
Simulmedia

Log in to save this to your schedule and see who's attending!

Limited Capacity seats available
Tickets are required to attend NewCo.
If you are not able to add this session to your schedule, visit our TICKETS PAGE.
Simulmedia

Session Title: NewCos in New York City - Big Ideas in the Big Apple


Now in its 3rd year here in the city, an impressive list of diverse NewCos are opening up their doors to offer an exclusive, insider's view into how their company works. New York City is just one city of many, with the festival not only spanning the country, but also the globe. With this growing list of international cities, how do innovation and mission-driven organizations in the Big Apple add up, and how do they stand out from the rest? Dave Morgan, CEO of Simulmedia, will discuss NewCos in New York City with John Battelle, co-founder and CEO of NewCo. 

Presenters
DM

Dave Morgan

Founder, CEO, Simulmedia

Host Companies

Thursday May 14, 2015 4:00pm - 5:00pm
Simulmedia 670 Broadway, 2nd Fl, New York, NY, 10012
  • Sort by Industry Ad Tech
  • Company Description Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies reach data-targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers provable business outcomes for its clients by reaching targeted audiences at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second viewing and subsequent shopping activity from multiple behavior-based data sets, Simulmedia determines the best ad schedules to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since it began in 2009, Simulmedia has used its technology, data science and inventory relationships to help more than 100 advertisers and their agencies target, deliver, and measure over 500 TV campaigns across categories such as retail, tune-in, digital natives and financial services advertisers. Simulmedia’s approach on average has helped advertisers reach their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.


Twitter Feed