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Percolate
Session Title: Balancing the Art & Science of Startup GrowthMost startups treat growth as a user or customer acquisition function guided by financial models and conversion tactics. While customer acquisition is a critical priority for any company, this session will propose and explore a broader definition of growth, one that balances “art” (company culture, brand identity, values and positioning) with “science” (engineering, acquisition marketing, advertising, scalable operations). Together, we’ll break down what it takes to really grow remarkable companies.