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Thursday, May 14 • 2:30pm - 3:30pm

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Session Title: Behind the scenes of creating and producing immersive live experiences

At Superfly we’re driven by creating experiences that deliver the unexpected, once in a lifetime moments. As the co-creators of Bonnaroo and Outside Lands and brand partners of Intel, Jetblue, Pabst and Yahoo to name a few, we curate and define culture through experiences. From ideation to production, this conversation will focus on how Superfly approaches the creative programming for live events. Come and pick the brains of our creative team, and dive into the nuts and bolts of everything from booking talent to key brand partnerships and the weird quirky stuff in between, like Baconland, our ode to bacon at Bonnaroo.


Kerry Black and Chris Sampson

Co-founder and EVP, Programming, Superfly

Host Companies

Thursday May 14, 2015 2:30pm - 3:30pm EDT
  Flatiron-Union Sq, Diamond
  • Sort by Industry Other
  • Company Description Superfly is a creative company that is passionately driven by creating and curating culture through experiences and immersive live events and creating award winning campaigns for some of the most recognized brands in the world. Founded in 1996, Superfly’s expertise is building hand crafted cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival and Outside Lands, that are equally desired by brands and destinations for fans. Superfly’s creative offering also strategically helps brands establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social and experiential platforms.

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