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Thursday, May 14 • 10:00am - 11:00am

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Session Title: Branding and Humor

An inside look at Casper HQ and the people behind the mattresses. Casper's creative director and co-founder, Luke Sherwin, and VP of Communications, Lindsay Kaplan, share how Casper built their brand and the importance of bringing a company to life with consistent branding, strong creative, and a dose of humor.


Luke Sherwin and Lindsay Kaplan

Co-founder and Creative Director and VP of Communications, Casper

Host Companies

Thursday May 14, 2015 10:00am - 11:00am
Casper 45 Bond St, 2nd floor New York, New York 10012
  • Sort by Industry Internet-e-Commerce
  • Company Description Casper is sleep startup that launched last spring with an outrageously comfortable mattress. Its direct-to-consumer model has been praised for disrupting the mattress industry, and it's universally comfortable designed has been critically acclaimed. Bedtime is back: http://caspersleep.com

Attendees (32)

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