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Thursday, May 14 • 2:30pm - 3:30pm

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Session Title: Big Data Analytics at MediaMath: Making Sense of 100 Billion Records a Day

How does MediaMath leverage advertising data into a platform that determines which ad to serve to which user at which price—100 billion times each day? In this session, Renee leads a deep dive into the big data analytics behind MediaMath’s programmatic media platform and the ecosystem that it has changed.


Renee Engelhardt

VP, Analytics, MediaMath

Host Companies

Thursday May 14, 2015 2:30pm - 3:30pm
MediaMath 1440 Broadway, 21st Floor, New York, New York, 10018
  • Sort by Industry Ad Tech
  • Company Description MediaMath is a global technology company that's leading the movement to revolutionize traditional marketing and empowering marketers to unleash the power of goal-based marketing at scale, transparently across the enterprise. Our platform - TerminalOne Marketing Operating System - handles billions of transactions every hour and hundreds of millions of internet users every day, which means every solution must be built to scale. Our breakthroughs create new marketplaces and solve long-standing problems in an industry that is constantly evolving.

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