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Wednesday, May 13 • 4:00pm - 5:00pm
Sailthru

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Sailthru

Session Title: Analytics and Optimization for ECommerce


Grasp a deeper understanding of the benefits of the marketing long game vs. the “here and now” impact of your strategies and tactics. We’ll distinguish between driving shortterm optimization wins and cultivating long-term customer value, review analytical frameworks, forecast long-term value based on historical engagement patterns, and much more

Presenters
CL

Cassie Lancellotti-Young

EVP of Customer Success, Sailthru

Host Companies

Wednesday May 13, 2015 4:00pm - 5:00pm
Sailthru 160 Varick Street, New York, NY, 10013
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  • Company Description Sailthru, the only customer interest-based automated personalization platform, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider. Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.


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