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MRY
Session Title: The Beginning of the End of StorytellingThe future of storytelling isn't about telling anyone anything. It's about storymaking, where the brand facilitates and taps into the stories people are creating and sharing with each other. In this session, MRY CMO David Berkowitz will explain how brands can use this new art of "storymaking" to ditch the one-way, broadcast mindset and start making meaningful connections with consumers.
Special Message to Attendees from Host Company: Please take the elevator to the 3rd floor and check in at reception. Once you've done so, please go up the stairs to the 4th floor for the presentation.
