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Wednesday, May 13 • 11:30am - 12:30pm
Bark & Co

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Bark & Co : Subscription commerce designed to delight your doggie

Session Title: How to turn cost centers into profit opportunities.

The idea of turning cost centers into revenue opportunities is something we have been exploring at Bark & Co, and we will present our experiments and findings. Several of our teams, ranging from content marketing for promotional events to customer service, are now running as independent business units with their own P&L. This allows us to scale the teams faster, compensate the staff better, and build better tools for our core business.


Henrik Werdelin and Melanie Travis

Henrik is the Co-Founder of Bark & Co. Melanie is the Head of BarkLive, Bark & Co

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Bark & Co

Subscription commerce designed to delight your doggie

Wednesday May 13, 2015 11:30am - 12:30pm EDT
Bark & Co
  Lower Manhattan, General
  • Sort by Industry Internet-e-Commerce
  • Company Description Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co's first product, BarkBox, with little thought as to how popular it was going to be. As BarkBox grew, so did their understanding of the loyal dog parents who loved their monthly box of goodies. The success of BarkBox led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.

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