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Wednesday, May 13 • 5:30pm - 6:30pm
Kiip

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This session is near full capacity. A small amount of DIAMOND tickets are available if you already have a Silver, Gold or Platinum Pass. Visit our TICKETS PAGE and choose DIAMOND OVERRIDE PASS and our team will ensure that you have access to this session. 
Kiip

Session Title: Emotional Advertising In a Connected Age


Connected devices – wearables, smart cars and intelligent items in our homes – enable advertisers to reach consumers 24/7. But in an always-­on world, what will shape this relationship? How can we reach consumers during everyday moments without intruding in their lives? To build brand love in the Internet of Things (IoT) era, marketers need to turn to “connected moments. Kiip reveals how to measure human emotion, so you can make educated efforts to reach consumers when they're most receptive. This future-­proof blueprint can be replicated across any new device – even those that haven’t hit the market yet. Listeners will walk away with a better understanding of how to address consumer desires in real-­time and create meaningful engagements that last.

Presenters
AM

Ali Merlino

SVP, Revenue, Kiip

Host Companies

Wednesday May 13, 2015 5:30pm - 6:30pm
Kiip 33 East 33rd St, New York, NY, 10016
  • Sort by Industry Mobile
  • Company Description Kiip (pronounced “keep”) redefines how brands connect with consumers through a moment-based rewards platform that targets “achievement moments” in the apps people use every day. This innovative approach to mobile marketing creates meaningful engagements driven by positive emotion between users, developers and advertisers.

Attendees (35)




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