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Thursday, May 14 • 11:30am - 12:30pm

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Session Title: The ABCs of Brand Building

Every entrepreneur wonders what the ABCs of brand-building look like. It all starts with a keen understanding of your audience, knowing what makes them tick and what they love. Lover.ly has a great pulse on exactly what brides are searching for, what content they're consuming, how they're staying social, and where they're going for news and inspiration - creating a killer "bridal blueprint" for a successful e-commerce venture. Join Lover.ly's CEO & Founder, Kellee Khalil, to learn how she has built such a strong brand affinity in the wedding space and how it can be leveraged into a strong e-commerce track.


Kellee Khalil

Lover.ly Founder & CEO, Lover.ly

Host Companies

Thursday May 14, 2015 11:30am - 12:30pm
Lover.ly 33 West 26th Street, 3rd Floor, New York, NY, 10010
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  • Company Description Lover.ly is the wedding planning one-stop-shop forever changing the way brides and grooms plan weddings. The platform is the world's first bridal search engine where couples discover the best wedding ideas, shop renowned designers, organize details and get expert advice all in one place. In its mission to make wedding planning easier and more fun, Lover.ly has launched a variety of shop verticals and digital tools that will help today’s brides get through their planning without the headaches or heartaches.

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