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Lover.ly
Session Title: The ABCs of Brand BuildingEvery entrepreneur wonders what the ABCs of brand-building look like. It all starts with a keen understanding of your audience, knowing what makes them tick and what they love. Lover.ly has a great pulse on exactly what brides are searching for, what content they're consuming, how they're staying social, and where they're going for news and inspiration - creating a killer "bridal blueprint" for a successful e-commerce venture. Join Lover.ly's CEO & Founder, Kellee Khalil, to learn how she has built such a strong brand affinity in the wedding space and how it can be leveraged into a strong e-commerce track.