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Session Title: Dating Your Customers
It’s 2015, you’ve got a lot of choices. If you’re not having a love affair with your mobile app, you’re moving on to greener pastures. You don’t have time for your one-star app to be loading around the house in ratty sweatpants, and then freezing and force-quitting before you’re even ready to get going. You have needs. At Hinge, we have a love affair with our customers. We go out of our way to anticipate their needs, and give them more than they expect. We are givers, not takers. We also shower before meeting friends and family. The bottom line: we take these relationships very seriously. Come join Sam Levy (VP of Product) as he explains Hinge’s growth strategy, which starts with building the loyalty of the core memberbase. The conversation will discuss both product and marketing strategies that help Hinge stand out in a crowded industry. Following the presentation, there will be a Q&A with members of the marketing, product, and engineering teams and hopefully some juicing first date stories.