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Wednesday, May 13 • 11:30am - 12:30pm
Parrable

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Parrable

Session Title: Privacy and Personalization


What is personalization to you? Do you want it? If so, at what cost? Targeting of content, advertising and offers is the lifeblood of many companies who are using a variety of mechanisms to provide relevance to consumers online and on their mobile devices. Join the discussion to hear the latest in privacy and personalization. 

Presenters
CH

Carla Holtze

CEO, Parrable

Host Companies

Wednesday May 13, 2015 11:30am - 12:30pm
Parrable 33 W. 17th St., New York, NY, 10011
  • Sort by Industry Mobile
  • Company Description Parrable is a mobile intelligence and security platform. Parrable’s proprietary technology platform allows anonymous, deterministic identification of users wherever they travel on any device (mobile web app) with its persistent identifier that protects consumer privacy. Parrable utilizes a unique and patented approach not available elsewhere to enable identification, security and reputation across devices. The technology has applications in advertising, telecom, financial services among other verticals. Parrable is currently monetizing in the advertising space as it facilitates targeting, retargeting, attribution and fraud detection across iPhones, Android and all devices (including desktop).


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