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Thursday, May 14 • 10:00am - 11:00am
Casper

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Casper

Session Title: Branding and Humor

An inside look at Casper HQ and the people behind the mattresses. Casper's creative director and co-founder, Luke Sherwin, and VP of Communications, Lindsay Kaplan, share how Casper built their brand and the importance of bringing a company to life with consistent branding, strong creative, and a dose of humor.
Presenters
LS

Luke Sherwin and Lindsay Kaplan

Co-founder and Creative Director and VP of Communications, Casper

Host Companies
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Thursday May 14, 2015 10:00am - 11:00am EDT
Casper
  Flatiron-Union Sq, Diamond
  • Sort by Industry Internet-e-Commerce
  • Company Description Casper is sleep startup that launched last spring with an outrageously comfortable mattress. Its direct-to-consumer model has been praised for disrupting the mattress industry, and it's universally comfortable designed has been critically acclaimed. Bedtime is back: http://caspersleep.com

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