Tickets are required to attend NewCo.
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The New School
Session Title: Brand Evolution at The New SchoolCome hear Anne Adriance, The New School’s Chief Marketing Officer, and Tim Marshall, Provost, speak about the research, goals, creative process, and outcomes of The New School’s brand evolution project. As an innovative university with a unique vision and educational mission, The New School sets itself apart from other institutions, and attracts a specific set of highly motivated, social-minded, creative students and faculty. In early 2015, the University unveiled a new visual identity to better reflect its mission of courageous innovation and creativity. From conducting intensive market research, to working with renowned design firm Pentagram and exploring new ways to expand its multidisciplinary approach to education, the university has set a bold course for its future.