NewCo New York 2015

Atavist

Session Title: Reinventing the Digital Publishing Toolset

A big challenge in digital publishing today is not just the design and development of meaningful, engaging stories for any device. It’s giving creators, in home and at the office, the tools they need to compose and publish those projects just the way they need it. How do you make those tools intuitive, powerful, flexible, affordable, collaborative, and dare we say, enjoyable? Join the Atavist product team, as they tell the story of how over the last year, they reinvented a content management system developed originally for their very own award-winning magazine into a software that really anyone can use to create stunning stories and projects their way. To be covered: hard product choices, awkward pivots, sticky design challenges, unknown development territory – and how all of it came together.

Atlas Obscura

Session Title: The World Is Amazing: Let's Explore It Together

We'll talk about how to cultivate user-generated content--how to balance quality and volume. What can you do to prompt users to create content for your site without getting swamped by poor writing and stolen photos? Atlas Obscura has also attracted more than 30,000 paying customers to our live events: We'll explain how brands can--and must--use real-world experiences to build a grassroots community.

Maker's Row

Session Title: Manufacturing Made Easy: Meet the Future of Domestic Production

Tanya Menendez, Co-Founder and CMO of Maker’s Row, will host a discussion on the resurgence of American production and how Maker’s Row is using tech to disrupt the age-old manufacturing industry. Participants will get a peek into the Maker’s Row community, will hear success stories from brands and factories, and will learn about exciting job opportunities at Maker’s Row.  

VHX

Session Title: VHX: How video creators are leveraging the power of the Internet

VHX is counted among "the new disruptors" in tech and film because they're making it possible for anyone to build a business by connecting directly with their audience — from Aziz Ansari to Dave Grohl to Grace Helbig. Meet their team, learn more about how technology is prompting a revolution in the film industry, and learn more about job opportunities at VHX.

BioLite

Session Title: How a Stove Can Save a Life: Designing for Impact

In an increasingly digital age, hardgoods still play a vital role in our lives. Hear the story of BioLite and how the idea for an alternative camping stove turned into a mission to bring a market-based solution to the 3 billion people still living in energy poverty.

Gimlet

Session Title: How a narrative podcast gets made.

Visit the Brooklyn studio & office of Gimlet Media, a podcast network producing high quality, narrative audio. Get behind the scenes of our editorial process and learn how we make our stories work.

HUSH

Session Title: Designing The Future: Polymath Thinking & Tactics

Do you love the worlds of design, creativity and technology? Founder/Partner David Schwarz will explain how design agency HUSH leverages innovative processes, unconventional thinking, and a polymath mindset to take on contemporary brand design challenges — from revolutionizing the intersection of digital and retail, to building football-field size brand experiences, to crafting artistic expressions from huge data sets and human input. We’ll present the behind-the-scenes design methodologies that have led to both huge, award-winning brand projects as well as internal, never-seen inspirational advances — some that require your input and participation in real-time!

Red Antler

Session Title: Grow Something New: A Branding Session with Red Antler

This session will include a discussion on how branding can profoundly influence the success of any business and give an overview of Red Antler’s strategic and creative process for bringing brands to life. Case studies will provide real life examples of recent branding work for startups. Participants will leave with a better understanding of how cohesive strategy and design can directly impact growth potential.