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Fueled
Session Title: How to Fit Solutions within Problem Context: You are Not “Uber for X”Emerging startups constantly pitch themselves as “Uber for X,” but not every on-demand service amounts to Uber. Real-time tracking lends itself to the ride service, but not to every single possible mobile product. I don’t need real-time tracking for my hairstylist or coffee delivery. Real-time tracking is valuable because I need to know when to step outside, call the elevator, cut up a block when traffic is bad, and so forth. When building a product that orchestrates a physical service, don’t cop out with the Uber comparison. Instead, closely examine the problem you’re trying to solve with your product and design your solution within the context of that problem specifically. Focus on the problem you’re solving, not on how others are solving materially dissimilar problems with some incidental overlap.
