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Mozilla
Session Title: Ads? On Firefox? What's happening here?The open nature of the Web has ironically spawned the development of massive closed systems from Google, Facebook and others, which are limiting our ability to nurture the next wave of innovators and disruptors, especially in digital advertising. Many signs point to a future where direct response advertising will be more contextual and directed by the user's control. Come and discuss with Mozilla Vice President, and head of the New York office, Darren Herman about whether this future will be an open market or a walled garden, and what both paths mean for advertisers.
